AI-Native OTT Platform and Broadcast Streaming Solutions

Claysol is an OTT platform provider and broadcast software company based in Bengaluru, India. We give broadcasters, telecom operators and content owners a complete streaming platform: an AI-powered content management system (CMS), white-label apps for web, mobile and TV, and the video backend to run Live TV, VOD and FAST channels. The platform is deployed in your own cloud account, so you keep control of your content, data and costs.

Claysol has delivered more than 50 OTT deployments, is a Google-certified Android TV partner and is Apple MFi certified. OTT work has been delivered for operators and device makers including Reliance Jio, SITI Networks, Dialog TV, ACT Fibernet, Broadway HD, Stan TV, D'Live, Samsung TV and LG Smart TV.

Two ways to work with us

• Ready platform. Launch quickly on Claysol's AI-native streaming platform, branded as your own. Suited to broadcasters, niche streamers and operators who want to go live fast.
• Custom build. We design and build your own streaming platform: apps, backend, APIs and integrations, with your features and your technology choices. Suited to large operators and enterprises.

How AI is used in the OTT platform

AI is built into the CMS rather than added as a separate tool. It removes the manual work that slows content teams down:

• Automatic metadata generation for titles, descriptions and genres.
• Auto-tagging at ingest, so content is searchable the moment it is uploaded.
• Translation and subtitle generation to reach audiences in more languages.
• Thumbnail selection and highlight detection for faster publishing and better click-through.
• Semantic search, so viewers and editors find content by meaning, not just exact titles.
• Duplicate detection across large libraries.
• A conversational CMS assistant: editors type requests in plain language instead of clicking through menus.
• Personalised recommendations that build a different home screen for each viewer.

Broadcasting solutions: Live TV, VOD and FAST

• Live TV with catch-up and time-shift.
• Video on demand (VOD) libraries of any size.
• FAST channels (free ad-supported streaming TV): build linear channels from your library.
• Podcasts and audio.
• Rights management: territory licensing, distribution windows and expiry alerts.
• Editorial workflow: draft, QA, legal and marketing approval with a full audit trail.

Apps on every screen

White-label apps for web, iOS, Android, Android TV, Apple TV, Samsung Tizen, LG webOS, Roku and Fire TV, with Widevine, FairPlay and PlayReady DRM to protect premium content.

Every revenue model

SVOD (subscriptions), AVOD (advertising), TVOD (pay-per-view), FAST and freemium. Advertising is supported through server-side and client-side ad insertion (SSAI and CSAI), Google Ad Manager and SCTE-35 markers for live ad breaks.

Your cloud, no infrastructure markup

The platform runs in your own cloud account, using AWS media services and CDN. You pay your cloud provider directly, and Claysol never marks up infrastructure. Analytics cover revenue, viewer behaviour, quality of experience (QoE) and metadata completeness.

Who it is for

• Broadcasters moving linear channels to streaming.
• Telecom and cable operators launching or upgrading a TV service.
• Content owners and niche streamers starting a direct-to-consumer service.
• Media companies that want FAST channels from an existing library.
• Device makers that need TV and streaming apps.

Frequently asked questions

What is an AI-native OTT platform?

It is a streaming platform where AI is built into the content management system. It generates metadata, tags, subtitles, translations, thumbnails and highlights automatically, and personalises the home screen for each viewer, so content teams publish faster with less manual work.

How is AI used in OTT platforms?

The main uses are automatic metadata and tagging, subtitle generation and translation, thumbnail and highlight selection, semantic search, personalised recommendations and conversational assistants that let editors manage content in plain language.

Which devices does the Claysol OTT platform support?

Web, iOS, Android, Android TV, Apple TV, Samsung Tizen, LG webOS, Roku and Fire TV, with Widevine, FairPlay and PlayReady DRM.

Can we launch FAST channels?

Yes. You can build free ad-supported linear channels from your existing library, with server-side ad insertion and SCTE-35 support.

Who hosts the platform and who owns the data?

You do. The platform is deployed into your own cloud account and you pay the cloud provider directly. Claysol does not host your content or mark up infrastructure, and your content and viewer data stay yours.

Can the apps carry our own brand?

Yes. All apps and the viewer experience are white-label and ship under your brand.

Do you build custom streaming platforms too?

Yes. Besides the ready platform, Claysol designs and builds custom streaming platforms, apps and backends for operators and enterprises that need their own technology.

Where is Claysol based?

Claysol Media Labs is based in Bengaluru, India, and works with broadcasters and operators worldwide.