Broadcast & media
Gain smart, augmented experiences, and beyond
Clearly, digital has won, and everything is going either Ethernet or wireless. The entire headend is now often distributed.
This constitutes the new paradigm of “Outside Compute Platform (OCP).”
With OCP at whelm, the real differentiator is Software, extending the S/W paradigm to ‘Entertainment within a Box.’
This puts the ‘broad’ into broadcasting like never before as there’s no limit to where content can go. With a million competitors, the need is to do something unique and different, to conquer the ‘Sweet Spot essentially.’
Our Approach
At Claysol, we realize that the entire industry is undergoing major shifts: streaming services are no longer just platforms for the consumption of films and TV programs; they are now game-changers in the production and licensing of globally successful VOD and Direct Digital platforms, in direct competition with the traditional TV and video industry.
The swiftly changing market landscape and ongoing diversification make it difficult to make long-term predictions about the future. It’s time to shorten the planning horizon of three to five years, based on influencers and drivers.
The result – emphasis on the fundamental changes owing to Digitalization, All-IP driven infrastructures with iSCSi and Fibre-Optics becoming the new-standard, allowing for more quantities of content delivery, without compromising quality.
Video-on-demand is gaining ground on a broad front, but traditional, linear television is still relevant with deferred live, being substituted by catch-up. With the advent of ‘all (things) digital’, provisioning of advanced, customizable, and proprietary services for Media & Entertainment that offer value-addition to existing technology/already-deployed stacks, are the way ahead.
Our key avenues of expertise in this rapidly evolving industry are:
- ATV and Android: Custom/ATV/AOSP Launchers, including reusable Android frameworks and Apps
- Smart TV/Set-top-Box stacks, middleware, and Software/Apps
- Customized Online Video Platforms, Content Management Systems and backend Integrations
- Solutions based on DVB/ATSC stacks for Streaming Media devices and Residential gateways
- One-stop integration for end-to-end media solutions and Custom network component integration
- Apps and Games based on streaming as well as support for real-time MMOGs
- Certification Support, Testing, and Compliance for all platforms, technologies, and form-factors
Our portfolio of solutions span:
- Change in the definition of Services
- Multi-Channel Video Programming Distributors (MVPD)
- Evolution of Video & Targeted Advertising
- Support of Diverse Devices of any Form Factor
- Custom Helper & Player SDKs, based on Native code alongside customizable skin (theme) support
- Convergence & Video Experience
- Digital Forensics & Watermarking for Premium Content
- Network as the enabler, not the limiter
- Single, Unified experience across all devices and form factors
- Augmented Intelligence & Learning, Design and personalization
- Predictive & Behavioural analytics
The end-game is often the difference between human-curated content, rather than automated content, no matter how smart the recommendation.
That’s where the future lies, that of Augmented Intelligence, essentially training on scenes, stages, and concepts, rather than word to word translation (like closed captioning) for a streamlined and curated digital viewing experience.
In a continuously evolving industry, where the core value of content is to educate, entertain and inform viewers, Claysol can help you develop solutions both from the top-down, and the bottom-up that never fails to keep up with change.
Our solutions across industries
Product Engineering
Qt Design Services
Media & Entertainment
AI & Data Analytics
Automotive
Hospitality
Embedded Sytems
Security
Getting Started with Claysol is easy
Learn how Claysol can work for your business.
